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TV, Print, MailI was lead writer on a direct marketing campaign for Merck's Fosamax that strove to empower woman in their fight against osteoporosis. Mail was personalized according to self-reported data, with over two dozen different versions. | ||||||
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TV, Print, MailI was lead writer on a direct marketing campaign for Merck's Fosamax that strove to empower woman in their fight against osteoporosis. Mail was personalized according to self-reported data, with over two dozen different versions. | ||||||
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